Email marketingĮmail is a convenient and cost-effective way to tell existing and potential customers about offers, respond to queries and provide customer support. Search engine optimisation and pay per click advertising are generally considered the best ways to get a relevant audience to your site.
You can also use online equivalents to traditional marketing methods - advertising on other websites that your target customers are likely to visit, for example, or setting up affiliate marketing relationships with other companies.Ĭontent marketing is also widely used to build your online profile - you could write a blog, post comments on discussion forums, or write articles for industry websites.īut one of the best ways to get visibility is to appear high up in search engine rankings. Simple steps like choosing a memorable name, driving traffic to your site via email marketing campaigns and including your web address in printed marketing materials and company stationery can all help.
Your website is no use if nobody visits it. You can improve customer service by giving useful information - perhaps with an FAQs section - and enabling customers to offer feedback. You can tell visitors about your product or service and promote special offers. But the marketing opportunities that the internet presents go much wider and deeper than this. Website marketingĪt the very least, a great business website can help your customers find you, by showcasing your work and providing contact details for your offline store. Everything from website design and search engine optimisation to pay-per-click advertising and safe payment methods must be spot on. You can also boost customer loyalty by providing an excellent online sales service.īut it's a highly competitive world out there, and to be effective, small firms have to be on top of their game. EcommerceĮcommerce offers many advantages over traditional bricks-and-mortar business models - not least lower overheads and the opportunity to reach a wider audience.
What's more, internet marketing enables you to carry out marketing activities that range from market research to improving customer service. Many others are bricks-and-mortar businesses that are also offering products and services via their websites (‘bricks-and-clicks’).īut many other business models are using the internet to promote their business via websites, content marketing, email, apps, search marketing, social media sites like Twitter and networking sites like LinkedIn. There has, of course, been a rapid rise in the number of ecommerce enterprises selling goods online. No matter what your business does, the internet is likely to be at the heart of your marketing strategy. The internet has transformed business marketing.
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